Promotions

Promotions are marketing strategies aimed at boosting sales, brand visibility, and customer engagement. They often involve special offers, discounts, or limited-time campaigns to attract and retain customers.

To access the Promotions go to: Home > Application > Point Of Sale > Operations > Promotions

How can I get Benefit ?

ValueBot offers additional parameters for promotions

• Increased Sales : Promotions can drive immediate purchases by offering discounts or special deals, boosting sales in the short term.
• Customer Acquisition : Special offers can attract new customers who may not have considered your product or service previously.
• Brand Awareness : Promotions help raise awareness and visibility, especially when tied to advertising or social media campaigns.
• Customer Loyalty : Offering exclusive deals or rewards can increase customer satisfaction and encourage repeat business.
• Clearance of Stock : Promotions are a great way to clear out old inventory or seasonal products while still making a profit.

Properties

Primary Properties

Property	Description
Date	Refers to the specific time or period when a promotion to begin or end
Promotion number	Unique identifier for the promotion (e.g., Promo1)
Promotion name	Name of the promotion or campaign (e.g., Ashadam offer)
Type	Type of promotion (e.g., Discount, Buy One Get One, Free Gift, 50%Sale)
Valid from	The date when the promotion begins (e.g., January 1, 2025)
Valid to	The date when the promotion ends (e.g., January 15, 2025)

ValueBot helps track key elements of the promotion, analyse its effectiveness, and guide future promotional strategies and also provides three types of promotions:

• Bill Promotion
• Buy X get Y
• Buy More Get More

Bill Promotion

Bill promotion is a type of discount where customers receive a reduction on their total purchase amount. This discount is usually applied at checkout, based on the total value of the items bought. These promotions are applied based on the total value of the bill or purchase.

This offers three types of discounts:

• Direct Discount Percentage on the bill where a specific percentage is deducted from the total amount
• Direct Discount Amount on the bill where a fixed amount is subtracted from the total cost.
• Raising a Gift Voucher issuance where a voucher is raised and can be used for future purchases or as a form of credit.

Case1: Direct discount percentage on bill

Discount Range in percentage refers to the limits of discounts available on a product that should be reduced. So enter the discount percentage of 10% in discount percentage field.

For example: Get 10%discount on bill range of 1500-2000. Here’s a step-by-step explanation:

Calculating the 10%:

Bill Amount	Percentage	Calculation	Amount
1500	10%	1500 × 0.10	150
Discount Calculation		1500 – 150 = 1350	1350

Case2: Direct Discount Amount on Bill

Discount Range in Amount refers to the limits of discounts available on a product that should be reduced. So enter the discount amount of 499 in discount amount field.

For example : Get 499/- discount on bill range of 3000-5000. Here’s a step-by-step explanation. Here’s how you can represent the bill amount falling between 3000 and 5000 in tabular form:

Calculation Discount Amount on Bill :

Min Value (₹)	Max Value (₹)	Calculation (Discount Applied)	Bill Amount (₹)	Discount (₹)	Calculation (Final Bill)	Final Bill (₹)
3000	5000	Bill Amount is between 3000 and 5000, 40% Discount	3000	499	3000 − 499	2501

Case3: Raising a Gift Voucher

For example:

• A customer who spends over ₹2000 might receive an amount of ₹500 either 10% discount as a gift voucher as per the requirements.
• The voucher could be used for the next purchase as to reduce the cost of a purchase. It's a common strategy for increasing customer loyalty and driving repeat business

Create Bill Promotion

• Select the Bill Promotion option
• Enter the min and max sale amount for the range setup
• Enter either discount % or amount in the given field
• Select the applicable locations for the promotion to that be applied that means you can choose which locations the promotion is valid for
• Click Save

Edit a Bill Promotion

• Go to the Promotions

• Select the promotion that to be modified
• Make necessary changes
• Click Save

Delete a Bill Promotion

warning

Promotion that has been created cannot be deleted or cancelled, but it can be marked as inactive

• Click Save

Buy X Get Y

Buy X Get Y promotion offers a deal where customers receive a free item (Y) after purchasing a specified quantity of another item (X). For example, Buy 2, Get 1 Free means you pay for two items and get a third one for free.

In this type of offer, the customer gets a discount on the Y product(s) after purchasing X quantity of an item. This type of offer can come with two types of discounts:

• Based on Discount Percentage or Discount amount
• Fixed amount

For Same Product: The offer applies to the same product (e.g., buying 3 t-shirts to get 1 free t-shirt).

For Any Products: The offer can apply to any products that offer is applied (e.g., buying 2 bags to get 1 pair of shoes at a discount).

Case1: Buy X Get Y (Discount-based)

In this type of offer, the customer receives a discount based on the percentage of the Y item once they purchase X quantity of the Y product or another related product.

For Example: Buy 2 t-shirts, get 1 t-shirt at 50% off. Here's the information presented in a tabular form:

Description	Quantity	Price per T-shirt (₹)	Total Cost (₹)
2 T-shirts at full price	2	500	1000
1 T-shirt at 50% off	1	250 (50% off)	250
Total Amount Paid			1250

Case2: Buy X Get Y (free item)

In this type of offer, the customer gets a free item discount for buying a certain number of items.

For Example: Buy 3 bottles of shampoo, get 1 bottle free, here’s the information presented in a tabular form:

Description	Quantity	Price per Bottle (₹)	Total Cost (₹)
3 Bottles paid for (buy 3, get 1 free)	3	400	1200
1 Bottle free	1	0	0
Total Amount Paid			1200

Case3: Fixed Rate

This Buy X items @ ₹Y offer means that you can buy X items for a total of ₹Y, regardless of the original price of each individual item.

For Example: Buy 3 items for ₹1500, here’s the information in a tabular form:

Description	Quantity	Original Price per Item (₹)	Total Price (₹)	Effective Price per Item (₹)
Original Price per Item	3	1000	3000
Promotion Price for 3 Items	3		1500	500
Total Price Paid			1500

Create Buy X Get Y Promotion Based on Discount

• Select the Buy X Get Y option
• Buy quantity - Enter the quantity that should be purchased
• Get quantity - Enter the quantity that should be going for free
• Enter either percentage or amount in the fields that is provided
• Select the applicable locations for the promotion to that be applied that means you can choose which locations the promotion is valid for
• Click Save

Edit a Buy X Get Y Promotion

• Go to the Promotions

• Select the promotion that to be modified
• Make necessary changes
• Click Save

Delete a Bill Promotion

warning

Promotion that has been created cannot be deleted or cancelled, but it can be marked as inactive

• Click Save

Buy More Get More

This means a type of promotional offer the more you purchase, the more you get in terms of products, discounts, or added value. Here’s a breakdown of how it usually works:

• Quantity-Based Offers
• Discount-Based Offers

For Same Product: The offer applies to the same product (e.g., buying 3 t-shirts to get 1 free t-shirt).

For Any Products: The offer can apply to any products that offer is applied (e.g., buying 2 bags to get 1 pair of shoes at a discount).

Case1: Quantity-Based Offers:

This means that for every set amount of products you buy, you receive extra items for free. It encourages customers to buy in larger quantities.

For Example: Buy 4, Get 30% Off You are buying T-shirts at a clothing store. Here’s the information presented in a tabular form:

Description	Quantity	Price per T-shirt (₹)	Total Cost (₹)	Calculation
Price per T-shirt	4	499	1996	499 x 4
30% Discount on Total Cost			598.80	1996 x 0.30
Total Cost After Discount			1397.20	1996 - 598.80
Final Total Cost (After Discount)			1397.20

Case2: Discount-Based Offers:

This type of promotion incentivizes customers to purchase higher-value items or purchase in larger quantities to save more money. The more you spend, the bigger the discount or savings.

For Example: Spend 5000, Get 40% Off you make a purchase worth 5000 or more, you'll receive a 40% discount on your total order, Here’s the information in a tabular form:

Description	Amount (₹)	Calculation
Original Total	5000
Discount (40% of 5000)	2000	5000 x 0.40
Total After Discount	3000	5000 - 2000
Final Total After Discount	3000

• If the purchase amount exceeds 5000, the same 40% discount applies to the total amount.

Create Buy More Get More promotion

• Select the Buy More Get More promotion option
• Buy quantity - Enter the quantity at should be purchased
• Enter either percentage or amount in the fields that is provided
• Click Apply for saving the details
• Select the applicable locations for the promotion to that be applied that means you can choose which locations the promotion is valid for
• Click Save

Edit a Buy X Get Y Promotion

• Go to the Promotions

• Select the promotion that to be modified
• Make necessary changes
• Click Save

Delete a Bill Promotion

warning

Promotion that has been created cannot be deleted or cancelled, but it can be marked as inactive

• Click Save

See Also

• Sales